The Four Great Benefits of a Digital Marketing Career

By now you’ve likely heard the hype – Digital marketing skills are in extreme call for and the digital skills gap is about to widen, the job marketplace is booming (and quite frankly bursting on the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, improved pay and better career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Debating over whether to change profession route or what to study next? You might need to find out the four massive digital marketing benefits first. They’re good, we promise.

1. Become an In-demand professional

You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not sufficient digital experts to fill them. This provides those studying digital marketing with a unique competitive benefit – you’re gearing yourself up for a career in which demand exceeds supply. Constantly an amazing move.

During the recession recent graduates have been plunged into a world of uncertainty, job scarcity and all round terribleness. Wouldn’t it be great to benefit a sparkling set of abilities that could future-proof your profession, increase your job security and even enhance your career development?

The most important thing for you is that you need to take back control of your career and reestablish the confidence you misplaced during the recession. Bear in mind this: agencies still need your treasured talents – you might just want to turn them digital. According to Mondo demand for digital marketing specialists will rise by 38% this year. It’s time you took advantage.

2. Benefit from More Career Choice

The home office of a large number of the world’s driving computerized mammoths like Google, LinkedIn and Twitter are situated in Dublin, giving an abundance of openings for work for advanced experts to look over. Once in a while seven days passes by without another surge of computerized employments reported for multinationals, national brands and even SMEs.

For instance, this year Ryanair made 200 computerized occupations, a considerable lot of which were advanced advertising positions. At the Web Summit Taoiseach Enda Kenny likewise reported 400 new computerized employments over a scope of advanced advertising parts, including online networking. Furthermore, LinkedIn is soon set to twofold its workforce to 1200 staff and Microsoft plan to enlist 100 more advanced graduates.

With such a wide cluster of new open doors accessible advanced advertisers can bear to get exacting about the kind of organization they’d jump at the chance to work for. We’d urge you to exploit this decision and consider what sort of business best suits your profession needs.


3. Get Paid More Than Your Friends

We’ve just discussed how demand for digital marketing professionals is surpassing supply. In conventional financial matters we as a whole comprehend what occurs next – the estimation of the item increments alongside the cost. When you’re working in a productive industry with an expansive abilities lack you can consider yourself like an item – and arrange your salary as needs be.

A current survey by Prosperity found that digital pay rates are rising speedier in 2014 than in the past five years. In addition, the pace of development is set to affix. For instance, the normal salary for a digital marketing manager in Dublin is €68,00. And it’s not simply managerial level digital marketing positions encountering a salary surge – section level PPC positions have hopped from €25,000 a year ago to €28,000 this year.

The 2014 Marketing Salary survey by The Marketing Institute and Alternatives affirmed the positive discoveries. The survey uncovered many energizing progressions for digital marketing professionals. Here are our top choices: half of respondents got a salary increment this year, 66% got rewards and 61% said their organizations are enlisting once more.


4. You Can Kick Start Your Own Career

In more conventional professions like advertising you’d need to sit tight for a desired entry level position or graduate arrangement to open up so you can pick up involvement and make your own portfolio. The digital marketing world, be that as it may, gives a large group of chances to you to kickstart your own particular profession before you even set foot in a working environment.

Need to stand out to potential managers? Put resources into building an intense social media presence, pick up your own particular Twitter followers, begin your own particular blog and add to important online conversations.There are an entire host of online exams like the Google Analytics exam and HubSpot’s Inbound Certification exam you can take to support your CV and feature your digital marketing information.

There have been a lot of cases of individuals who have been procured in the wake of displaying their ability and capacities through social media. For instance, Dublin based design artist, Holly Shortall got noticed when she tweeted her illustrations to big names on the web. A huge number of glossy magazines and top fashion brands at that point moved toward her and gave her work.


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